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Aha moment commercials10/25/2022 ![]() ![]() There's not much more complexity than that. You want a keystone? That was our keystone. ![]() After all the testing, all the iterating, all of this stuff, you know what the single biggest thing we realized? Get any individual to seven friends in 10 days. ![]() In the darkest times when Facebook had 45 million users and MySpace had 115 million, the Facebook team coined their formula of 7 friends for 10 days. The most famous “aha” moments story belongs to Chamath Palihapitiya, ex-Facebook executive. We can define “aha” moment as a user's emotional reaction to the discovery of how they can truly benefit from your app. Image credit: “Aha” moments is the secret they don’t tell you Just compare the retention dynamic for the top 10% apps in each category (the chart on the left) with the retention dynamic for median companies (the chart on the right). No industry has a recipe to stop the churn.īest-of-breed companies in each category, however, seem to know something that most entrepreneurs never figure out. The picture from above says that the retention is almost the same for SaaS, eCommerce, finance and media apps. And maybe the current solution to their problem is not bad at all? Is there a way to reduce the number of churned users? And as they get trapped, people rarely show stoic persistence to continue the user journey just "because your app is there." They’ll go check Twitter, they’ll poke around for a smaller mountain nearby. But to reach that value, users have to learn how the app works, which is a tough task, because…Īs a UI/UX design studio representative, I’d say there’s always something confusing for users in their user experience. ![]() Part of your contract with app users is that there's something worthwhile at the top of the mountain. Winfrey has finally, after two district court trials and two appeals, received a ruling that brings to mind her favorite three words: "fa-bu-lous."įor more information on this or any related matters, please contact a member of the Firm's Intellectual Property Group.That’s how few app users are as determined as Mr. create a distinctive commercial impression separate and apart from the descriptive significance of components," such protection is not automatic. The court noted while "the distinctive display of descriptive or otherwise unregistrable components of a mark. Further, Winfrey presented three largely unchallenged surveys demonstrating the absence of any confusion between her use of the phrase and Kelly-Brown's mark. Expert testimony offered by Winfrey also proved that the phrase has been in use since at least 1981, including in a much-publicized 1993 commencement address made by Winfrey. The Second Circuit held that "even if a presumption of inherent distinctiveness applied to the words 'own your power' apart from their visual representation in the plaintiffs' special form mark, the defendants demonstrated, as a matter of law, that the phrase is merely descriptive as applied to the plaintiffs' business." Winfrey provided evidence that Kelly-Brown used the phrase descriptively in her own advertisements. Because none of Winfrey's uses of the phrase involved the font in Kelly-Brown's registration, Kelly-Brown had no rights in the descriptive phrase itself because the public had not come to associate it with her (secondary meaning), and she had not properly alleged and proven trademark rights in the combination of those elements. Nonetheless, the court found that Kelly-Brown's claims didn't rise to trademark infringement. Motivational speaker and life coach Simone Kelly-Brown has limited rights in the phrase "Own Your Power," as it appears in a light blue version with stylized letters. The judges said that despite the speaker's ownership of a "special form" trademark on the phrase – arguably making it distinctive – Oprah's team proved that the phrase was merely descriptive. On September 16, 2016, the Second Circuit cleared Oprah Winfrey's company and magazine of charges that their use of the phrase "Own Your Power" infringed a motivational speaker's trademark rights. ![]()
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